Go Realty Believes in You
Categories: Go Realty Believes... |
Author:
Jim Garman |
Posted: 1/20/2011 |
Views: 837
At Go Realty we have this crazy idea that real estate is not about us...our egos...our faces...and our brand. What does all that matter, really? I suspect that if we take great care of you, then you will tell a friend. It probably won't matter at all that my face is not on the brochure.
We believe that real estate is about YOU, not US. And we have selected real estate agents who get this. In fact, it is one of the first questions I ask when recruiting, "So, how do you feel about putting your face on all your marketing materials? Do you dream of your face on the side of a bus?" I've learned it's best to go ahead and flush this stuff out right away.
Go Realty is an ego-free zone. But that's not to say that we lack confidence. Our agents are some of the most confident people I know. But not cocky, and not slick. These are real people who love helping people buy and sell homes. Read their bios, you will see we didn't hire a marketing firm...we are who we are.
And as for YOU...we believe that when we market your home, we should market YOUR home. Our website and our materials will point the reader to YOUR home, not our other listings. There should be just enough contact information about us to be sure a prospect can find us...but that's it.